In a first-time joint effort, NBC Enterprises has partnered with indie distrib Trimark in a deal that will launch NBC’s homevideo line into retail nationwide.
Trimark, under the terms of a multi-year contract, will start rolling out NBC movies, miniseries, and event specials, with two “Saturday Night Live” titles — a Chris Farley tribute and a best-of compilation — slated for release on May 25. Also skedded for homevid is the mini “Atomic Train,” which will bow on the net May 16 & 17.
NBC already has its feet wet in the homevid business, selling such popular telepics as “The ’60s” through direct-response mail order.
However, “It had become quite clear to us that the next step in the evolution of our homevideo business was to partner on the retail distribution,” said NBC Enterprises exec veep Jerry Petry. “Trimark’s reputation as one of the industry’s leading independent video distribution companies made them the ideal partner.”
Trimark chief Mark Amin added, “Having access to the great programs NBC has to offer should enable a strengthening of our position.”
The pact includes an option for NBC to offer Trimark titles through direct response.
Trimark is proving to be the little indie that could, coming off a breakthrough Internet venture with Broadcast.com that helped it become the first studio to start distributing its films across the Web.
Recent and upcoming films released through Trimark include “Eve’s Bayou” and “Joe the King,” starring Val Kilmer and Ethan Hawke.