‘Matrix’ DVD breaks sales records in U.K.

107,000 units sold in two weeks

LONDON — After only two weeks in release, Warner’s “The Matrix” has become the biggest and fastest-selling DVD in the U.K., as 107,000 units have been purchased with 11 shopping days still to go before Christmas.

The DVD outstrips the previous No. 1, “Armageddon,” which has sold 100,000 units since its February release.

Ron Sanders, managing director for Warner Home Video U.K., said 250,000 copies of the “The Matrix” had been shipped for the holiday season.

DVD players galore

According to estimates, about a 250,000 DVD players will be sold in Britain by the end of the year. DVD-ROM players installed in computers should total about 700,000. Sanders told Daily Variety that sales were being driven both by key product and a significant drop in the price of players. A basic player now sells for as little as $400 in the U.K.

On VHS, “The Matrix” is at 574,000 units, third highest for the year in a two-week period for feature live-action pics. Brit fave “Lock, Stock and Two Smoking Barrels” was the fastest selling title.