×
You will be redirected back to your article in seconds

Imax in Mainframe’s picture

Pact to produce giant-screen 3-D pix

Giant-screen leader Imax Corp. has agreed to make a strategic investment in Mainframe Entertainment, a leading Canadian producer of 3-D computer-generated animation.

Under the terms of the deal, Imax will invest $16 million in Mainframe. The investment is split equally between equity and convertible debt, which combined would give Imax roughly a 30% stake in the company.

Additionally, Imax and Mainframe will establish a joint venture to co-produce 3-D CGI films for release in Imax theaters. The generation, funding and ownership of the films will be equally shared, as well as proceeds from ancillary sales.

Brad Wechsler, co-CEO of Imax, said, “We believe (3-D CG animation) is an important strategic part of our future, which was one of the key motivations for us hooking up with Mainframe.”

‘Gulliver’ next

Mainframe, which produces such CG-animated television shows as “ReBoot” and “Beast Wars,” is at work on “Gulliver’s Travels,” the first jointly produced Imax film to come out of the deal. Summer 2001 is the expected release date.

Ian Pearson, prexy and chief operating officer of Mainframe, co-wrote “Gulliver’s Travels” along with pro-duction designer Brendan McCarthy (“Mad Max”). Pearson said that they are “working as basically one company on this project.”

Wechsler said of the deal, “We’re not only getting equity in Mainframe, but we’re buying access to what we think are fairly unique CGI production capabilities in a very cost-effective, efficient fashion.”

In various stages of development are two Imax-Mainframe projects that will follow “Gulliver’s Travels”: “Pied Piper,” a musical based on the popular fairy tale, and “Pandora’s Box.”

More Film

  • Korea Box Office Weekend: ‘Default’ Wins

    Korea Box Office: ‘Default’ Wins Again, ‘Nutcracker,’ 'Mortal Engines' Fail to Excite

    Korean-made financial drama, “Default” remained on top of the South Korean box office for the second consecutive weekend. The CJ Entertainment release earned $4.95 million from 631,200 admissions between Friday and Sunday for a total of $19.9 million after two weekends on release. “Bohemian Rhapsody” also remained in second. The Fox release earned $4.79 million [...]

  • Ventana Sur: Meikincine Picks Up ‘Just

    Ventana Sur: Meikincine Takes ‘Just Love,’ ‘Super Crazy’(EXCLUSIVE)

    BUENOS AIRES — Lucia and Julia Meik’s Buenos Aires boutique sales company Meikincine has acquired international sales rights to two of the more mainstream Argentine propositions at this year’s Ventana Sur: Andy Caballero and Diego Corsini’s “Just Love,” and “Re Loca,” the Argentine remake of Chile’s “Sin Filtro.” The “Re Loca” deal is for world [...]

  • Priyanka Chopra Variety Power of Women

    Ivanhoe Pictures Boards Priyanka Chopra’s ‘The Sky is Pink’

    “Crazy Rich Asians” producer Ivanhoe Pictures has come on board Priyanka Chopra’s family drama “The Sky Is Pink.” Ivanhoe will co-invest and co-produce. Fact-based, “Pink” is written and directed by top director Shonali Bose and is based on the life of motivational speaker Aisha Chaudhury. The film is Chopra’s first in India since her U.S. [...]

  • Aquaman

    China Box Office: ‘Aquaman’ Sinks All Challengers With $94 Million Opening

    The decision to release “Aquaman” in China two weeks prior to its North American outing paid off handsomely. The DC Comics adaptation achieved a massive $94.1 million opening in three days, according to data from Asian entertainment consultancy Artisan Gateway. The early release meant that the film played against weak opposition – tired Hollywood and [...]

  • Alfonso Cuarón, Emmanuel Lubezki Discuss the

    Alfonso Cuarón Details 'Roma' Cinematography With 'Gravity' DP Emmanuel Lubezki

    As part of an overall push to bring Alfonso Cuarón’s “Roma” to awards season voters, Netflix’s “‘Roma’ Experience'” played host to guild and Academy members Sunday in Hollywood. The all-day event featured panels focused on the film’s crafts and an audio-visual installation akin to the streamer’s FYSee initiative for Emmy contenders, featuring costumes and art [...]

  • IFFAM: Erik Matti Hatches Plans for

    IFFAM: Erik Matti Hatches Plans for ‘On The Job’ Franchise

    Filipino director Erik Matti is known for his eclectic body of work that includes “Honor Thy Father” and “Seklusyon.” His 2013 effort, “On The Job” travelled widely and won several awards including two at the Bucheon International Fantastic Film Festival, and was nominated for an SACD Prize at the Cannes Directors’ Fortnight. Matti is at [...]

  • Joan Chen attends the season premiere

    Joan Chen Talks Diversity in Hollywood, Welcomes #MeToo

    Chinese-American actress, writer and director Joan Chen says that she was flattered when Time magazine described her as the “Elizabeth Taylor of China.” When asked at an in-conversation event in Singapore on Saturday whether she paved the way for Chinese actresses to follow in Hollywood, Chen said, “We never go to work because we want [...]

More From Our Brands

Access exclusive content