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ICD set to build indie screening rooms at retailers

Testing to begin in Los Angeles

Independent Cinema Distributors is planning to build 500 luxury screening rooms, strictly to show indie work, inside major book, music and coffee retailers.

Currently in talks with Barnes and Noble and Borders, ICD will start testing this spring in Los Angeles its Bijoux Cinema rooms, projecting indie films in Panasonic and Sony high-definition technology.

Charging a $2 to $5 admission price to view the pics (depending on a city’s current movie costs), ICD expects to secure housing for its lounges with independent and chain retailers by early next year.

Big dreams

“Our goal is to establish a network that is large enough to produce $1 million in income for a feature moviemaker during a month’s run at our outlets,” explained ICD prexy and founder Stefan Hayward. “The present system is creatively clogged with ‘imperial’ Hollywood product and lets through about 1% of independent movies to a wider public audience.”

Hayward also envisions his Bijoux rooms screening locally produced features and documentaries, projects the major studios often shun.

Presently, ICD is in negotiations to acquire past Sundance Film Fest selections “A Slipping Down Life,” starring Lili Taylor, “Sugar Town” with Ally Sheedy, “Splendor,” “Drylongso,” “Life Tastes Good” and “Bajo California, El Limite del Tiempo.”

L.A. fest offerings

Other films ICD has its eyes on include Los Angeles Indie Film Fests’ “Sweet Underground,” “Hit and Runaway,” “No Vacancy” and “Pop and Me.”

“There is a total lack of a coherent and accessible system of distribution, specifically dedicated to the ‘indies,’ ” Hayward elaborated. “We intend to correct this failure and imbalance.”

Following the testing phase in Los Angeles, ICD will start unveiling lounges over the next two years in San Francisco, New York, Chicago, Philadelphia, Boston, Washington D.C., Dallas, Detroit and Atlanta.

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