Fans of Mike Myers’ swingin’ ’60s superspy can see the upcoming “Austin Powers” sequel a day before general release — by buying tickets on the internet via America Online.
Thanks to a unique cross-promotion with AOL and MovieFone, customers in 14 major markets will be able to log on for preview tickets and pick them up at MovieFone kiosks at select theaters. Any remaining seats will be sold at theater box offices on the day of the show.
New Line will raise the curtain on “Austin Powers: The Spy Who Shagged Me” at 9:30 p.m. on June 10, for the special advanced screening in roughly 1,500 theaters. The PG-13 rated movie bows nationwide on June 11.
‘Net a ticket
Starting Sunday, tickets will be available via AOL in New York, Los Angeles, Chicago, San Francisco, Philadelphia, Boston, Baltimore, Dallas, Denver, Houston, Kansas City, Minneapolis, San Diego and Toronto.
In all other cities, tickets can be purchased through theater box offices.
According to New Line execs, this is the first promotion of this sort in conjunction with a major internet service provider.
“There’s so much interest all over the country in ‘Austin Powers’ we figured this would make it easier for the patrons to get their tickets,” said Al Shapiro, New Line distribution president.
America Online is launching a “Powers” promotional campaign on Saturday in conjunction with the “Austin Powers 2” party at the Cannes Film Festival.
“The moviegoing and AOL audiences are one and the same,” said Ted Leonsis, president AOL Interactive Properties Group. “Innovative promotions like this are a fun, added benefit for our 17 million members and demonstrate the power of the online medium in driving ticket sales.”
New Line’s David Keith, senior VP sales operations, and Gordon Paddison, director of interactive marketing, coordinated the project with AOL and MoviePhone.
Last week, New Line and America Online announced an advertising and promotional partnership.