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Seibert makes virtual return to MTV roots

Former Hanna-Barbera prez to oversee MTV, VHI, Nick websites

Fred Seibert, a member of the team that launched MTV and who more recently served as president of Hanna-Barbera Cartoons, was named president of MTV Networks Online.

Seibert will be responsible for overseeing the MTV Networks Internet unit that was first announced Feb. 23 in Los Angeles. The branch brings together into one division the Web sites for MTV, VH1 and Nickelodeon.

MTV Networks Online also includes two new ventures: Project Nozzle, a new registered online kids destination from Nickelodeon scheduled to launch in September, and the Buggles Project, a new all-genre music site set to bow in June.

In his new job, Seibert will report directly to Tom Freston, chairman and CEO, MTV Networks.

“My goal is to create great products,” the 47-year-old Seibert said. “The future is so bright, we have to wear shades.”

MTV Networks Online will be based in New York and have satellite offices in San Mateo, Calif.

Surfing for revenue

Seibert said his new division will seek revenue opportunities from advertising, e-commerce, data streaming “and other wacky ways we can figure out to generate revenue.”

Prior to joining MTV Networks Online, Seibert founded Frederator Inc., an independent TV production company that produced animated and live-action programming for MTV Networks, including the Nickelodeon series, “Oh Yeah! Cartoons.”

Seibert served as president of Hanna-Barbera Cartoons from 1992 to 1997. Through most of the ’80s, he operated the consulting firm and ad agency Fred /Alan Inc. with Alan Goodman. Prior to Fred /Alan, Seibert was part of the team that launched MTV in 1981 and is credited with being the architect of the MTV logo.

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