×
You will be redirected back to your article in seconds

Sega Dreamcast tops 1 mil mark

Console sets record, Sony, Nintendo preparing for 2000

Sega Enterprises said Tuesday that its new flagship Dreamcast vidgame console has hit the 1 million sales mark in the U.S. and could easily sell an additional 500,000 players by the end of the year — 50% more than previously anticipated.

Sega officials upped their initial projections after seeing stronger-than-expected demand and improved production capacity six months ahead of schedule. It now anticipates selling 2 million units by March 31 and 6 million by March 31, 2001.

The 128-bit system, which features advanced graphics bowed Sept. 9 in the U.S. Nintendo’s N64, features a 64-bit processor.

In Japan, where the Dreamcast flopped last year, Sega is trying to win back consumers’ attention by marketing the Dreamcast as an Internet terminal. The system includes a 56K modem and Web browser software.

Sega is currently working on developing online games for the Dreamcast, which can be used to log onto the Internet. The first games, allowing multiple users to compete against one another online, will be introduced in a year.

Phenomenal U.S. sales, however, should help the company rebound from its small 3% market share and catch up to rivals Sony and Nintendo, who have slashed prices of their own consoles.

The rivals are planning to bow their own replacements for the PlayStation and N64 systems next year, which could hurt Sega’s comeback plans.

Until then, it appears that Sega has the upper hand. Once the new competing systems hit store shelves, Sega officials said they may slash the price of its $200 console to compete.

“We feel there will be a great window of opportunity for the next eight to 10 months,” said Peter Moore, a veep with the company’s U.S. unit.

The 1 million-unit figure surpasses records set by PlayStation and Tickle Me Elmo.

Launched in September 1995, PlayStation sold 1 million units in nine months, according to research outfit NPD Group. In 1996, it took Tyco Toys’ much-sought-after Tickle Me Elmo doll more than five months to reach the mark. Apple’s iMac hit the milestone in six months.

“One million units in the United States has long been considered a minimum threshold for a platform to be considered successful,” said industry analyst Sean McGowan of Gerard Klauer Mattison.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content