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Playboy plans lingerie Webcast

Show to bow Tuesday

Hoping to outdo Victoria’s Secret’s online catwalk last year, Playboy plans to parade out a slew of Playmates Tuesday during a simultaneous live broadcast of the first “Playboy Lingerie Fashion Show” on the Web and on its cable channel.

And streaming alongside the models will be one minute of rocker Kid Rock’s new “adult” version of his “Cowboy” musicvid, which will be featured in full on Playboy’s “Club Lingerie” homevideo, also being released on Tuesday.

Broadcasting live at 6 p.m. from Los Angeles’ Century Club, Playboy wants to tap into the popularity of the broadcast of live events on the Internet.

It is trying to duplicate the explosive response to Victoria’s Secret’s online show last winter, during which Netizens glutted the Web in droves after the Super Bowl.

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