×

Par gets peppy with ‘Sleepy’ online

Site offers live chats with filmmakers, 6 min featurette

Just in time for the Halloween weekend, Paramount Pictures launched the full version of its official Web site for Tim Burton’s “Sleepy Hollow,” which includes content from partners Yahoo!, Apple Computer Inc., “Entertainment Tonight,” Interactive Pictures’ IPIX, Egreetings and e-tailer Artistdirect, among others.

Being heralded as the “most ambitious online launch” of a motion picture to date, the site at least is Par’s most feature-filled online effort.

The site (sleepyhollowmovie.com) offers visitors live video chats with several of the filmmakers hosted by Yahoo! and enables them to send postcards, view photos, trailers and a six-minute behind-the-scenes featurette edited from a broadcast that aired Oct. 28 on “Entertainment Tonight.”

IPIX also offers extensive tours of 10 sets, where visitors can virtually roam around photographs, including the sets for the entire town of Sleepy Hollow, forest, church, graveyard and covered bridge.

Artistdirect is offering 30-second snippets from 10 tracks on the pic’s score by Danny Elfman, available to purchase directly from the site’s store.

Arthur Cohen, prexy of worldwide marketing at Par, said the “Web-friendly” nature of the pic encouraged the studio to create the site.

“The Web is growing so fast that the amount of attention you pay to it is different now from how it was just a year ago,” Cohen said. “It’s gotten so much more sophisticated in terms of its relationship with consumers and with Hollywood.”

The site has attracted nearly 10 million visits since launching a partial version in July.

Pic, which stars Johnny Depp and Christina Ricci and is produced by Scott Rudin and Adam Schroeder, is being released by Mandalay Pictures and Par Nov. 19.

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content