×
You will be redirected back to your article in seconds

New Line taps into ‘Powers’ of the ‘Net

Game, pay-per-view release to coincide

Trying to tap into the growing market of Internet users who watch TV at the same time, New Line plans to launch an online game for “Austin Powers: The Spy Who Shagged Me” that coincides with the pic’s pay-per-view release in January.

New Line has teamed with HyperTV Networks, a subsid of personal TV technology firm ACTV Inc., to offer the game on the official “Powers” Web site, enabling viewers who buy the pic on PPV to answer questions and chat on the ‘Net as they watch the $205 million-grossing pic on TV.

The studio, which traditionally does not go to great lengths to promote a PPV title, hopes the Web venture will help sell 300,000 subscriptions of the click.

Why not?

“We normally wouldn’t do this for a $200 million movie,” said David Spiegelman, executive veep domestic television distribution, New Line Cinema. “It may not work but when this opportunity came along, we thought, why not give it a shot? ‘Austin Powers’ translates well to the Web.”

New Line TV will push the Jan. 1 bow of the pic and game through an extensive multi-million dollar marketing campaign. Pic will be broadcast on PPV through Feb. 29.

New Line TV said it expects to offer other simultaneous online events for its broadcast events, including a possible February sweeps promotion for syndie action hour “Arthur Conan Doyle’s the Lost World.”

A recent study by research outfit Paul Kagan Associates and Showtime Networks estimates that nearly 20 million U.S. households view television and access the Internet at the same time.

The studio is using its “Powers” Web site similar to how Columbia TriStar Interactive manages its film sites — by focusing on specific release patterns as the pic moves through them.

Currently, the site is promoting the “Powers” homevid release. Come January, it will feature the pay-per-view release.

More Digital

  • iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia today announced a multi-year agreement with LiveXLive, a digital media company focused on live entertainment. According to the announcement, the deal combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at [...]

  • Parcast-Spotify

    Spotify Is Buying Parcast, Its Third Podcasting Acquisition This Year

    Spotify announced plans to acquire Parcast, a scripted-entertainment podcast studio — the streaming giant’s third podcasting pickup so far in 2019. Financial terms of the deal weren’t disclosed. Spotify expects the acquisition to close in the second quarter of 2019. The Parcast acquisition comes after Spotify last month paid around $337 million to buy two [...]

  • YouTube logo

    YouTube Denies Report That It's Exiting Scripted Dramas, Comedies

    YouTube claims it is not pulling up stakes from original entertainment — denying a report by Bloomberg over the weekend that the Google-owned video service was cancelling plans for “high-end dramas and comedies” and had stopped taking pitches for “expensive” scripted shows. In a statement, a rep said, “YouTube denies the report” and cited its [...]

  • Apple to Launch New Apple TV

    This Is What Apple's New TV Service Will Actually Look Like

    Apple unveiled its much-anticipated video service at a press event in Cupertino Monday, promising a range of originals via its forthcoming Apple TV+ service as well as easy access to third-party video subscription services. But while many of the big names attached to Apple’s video efforts were known beforehand, one significant detail wasn’t: How are [...]

  • Apple Announces Gaming Subscription Service

    Apple Announces Gaming Subscription Service Apple Arcade

    Apple detailed its long-rumored gaming subscription service during a special event it held in Cupertino, California Monday. Apple Arcade is the world’s first game subscription service for mobile, desktop and living room, the company said. With a single subscription, you get access to more than 100 new and exclusive games. The games won’t be on [...]

  • Apple News Announcement

    Apple Unveils $9.99 News Subscription Service Dubbed Apple News+

    Apple unveiled a news subscription service called Apple News+ at its services event in Cupertino, Calif. Monday. The $9.99 service gives paying subscribers access to over 300 magazines as well as select newspapers and premium digital news services. “We believe in the power of journalism and the impact it will have on your lives,” said [...]

  • Katie Drummond - Vice Digital

    Vice Names Katie Drummond Senior VP of Digital

    Katie Drummond, who has worked as an editor in digital media and publishing for a decade, joined Vice Media as senior vice president of Vice Digital. Drummond comes on board to take over many of the duties of Ciel Hunter, who left Vice in January as global head of content for Vice Digital after more [...]

More From Our Brands

Access exclusive content