×

‘Net music service launches

Users can choose from thousands of titles

Launch Media Inc. is expected to bow a new personalized Internet radio service today called LaunchCast, that enables users to act as DJs and create playlists for themselves and other listeners online, choosing from Launch’s library of thousands of digital music files.

The bow of the Santa Monica-based company’s service comes one day after the company announced it has created a consortium of online music Web sites. It hopes to lure advertising dollars and traffic because of its lucrative young demo of Internet users, made up of 12- to 34-year-olds.

Radio service LaunchCast, available as a test version at launch.com, will officially bow in early 2000, generating revs from banner ads and radio spots.

Online ‘teachers’

By rating songs, albums, artists and sampling other community members’ stations, users “teach” the online music player which types of music they want. Highly rated songs will be played more frequently.

Music is streamed directly through the Launch Web site, negating the download of a player, which competitors Spinner.com and RealNetworks force Netizens to do.

Charter sponsors for LaunchCast include the Wrigley Co., Heinz, Ford, and the U.S. Navy.

Team effort

Launch’s Online Music Group has already teamed up with 20 Web sites, including the official sites for groups ‘N Sync, CNote, LFO, the Doors and fansites for the Backstreet Boys, Garth Brooks, Quincy Jones’ Qradio.com and e-tailer MusicMatch.com.

The news helped boost Launch’s stock, sending shares up $1 to close at $12.88, a gain of 8%.

Within the structure of OMG, Launch will purchase the advertising inventory of all participating sites and will use its own national sales force to sell ads. Member sites will receive a cut of Launch’s ad revenues.

As part of the program, Launch will make select Launch.com musicvids and other content, including interviews available to member sites. Launch currently has more than 2 million registered users of its CD-ROM-based magazine, which offers artist biographies, interviews, album reviews and concert info. Launch.com receives 1 million visitors per month, according to Media Metrix.

Other genre-specific sites as well as cyberspots for radio stations, artists and e-tailers are expected to be added to OMG in the near future. “We are excited to partner with these premiere sites to bring together excellent music content on the Web,” said Dave Goldberg, CEO of Launch. “Artists, record labels, music sites, advertisers and consumers recognize the benefits of content aggregation and we look forward to further building OMG.”

More Digital

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Dish Testing Flixpert Content Recommendation Service

    Dish Tests Movie Recommendations App Flixpert (EXCLUSIVE)

    Dish and its corporate sibling EchoStar have quietly been testing a movie recommendations platform called Flixpert, Variety has learned. Flixpert promises to help people find movies to watch through recommendations from friends and trusted contacts; Dish has been testing mobile apps for the service with a few hundred users. Online footprints suggest that Flixpert has [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

  • Eddie Lazarus Sonos

    Sonos Hires Tribune General Counsel Eddie Lazarus as Chief Legal Officer

    Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]

  • Rhapsody, Sony Music to Launch Spotify

    Rhapsody, Sony Music to Launch Spotify Competitor in Japan

    Rhapsody and Sony Music Entertainment today announced a partnership to launch what they describe as the first on-demand, high-resolution streaming music service in Japan. Rhapsody International is providing its “Powered by Napster” platform including a set of systems, tools and APIs to allow SMEJ to quickly launch and bring its on-demand service to market. The service, [...]

More From Our Brands

Access exclusive content