×
You will be redirected back to your article in seconds

‘Net music service launches

Users can choose from thousands of titles

Launch Media Inc. is expected to bow a new personalized Internet radio service today called LaunchCast, that enables users to act as DJs and create playlists for themselves and other listeners online, choosing from Launch’s library of thousands of digital music files.

The bow of the Santa Monica-based company’s service comes one day after the company announced it has created a consortium of online music Web sites. It hopes to lure advertising dollars and traffic because of its lucrative young demo of Internet users, made up of 12- to 34-year-olds.

Radio service LaunchCast, available as a test version at launch.com, will officially bow in early 2000, generating revs from banner ads and radio spots.

Online ‘teachers’

By rating songs, albums, artists and sampling other community members’ stations, users “teach” the online music player which types of music they want. Highly rated songs will be played more frequently.

Music is streamed directly through the Launch Web site, negating the download of a player, which competitors Spinner.com and RealNetworks force Netizens to do.

Charter sponsors for LaunchCast include the Wrigley Co., Heinz, Ford, and the U.S. Navy.

Team effort

Launch’s Online Music Group has already teamed up with 20 Web sites, including the official sites for groups ‘N Sync, CNote, LFO, the Doors and fansites for the Backstreet Boys, Garth Brooks, Quincy Jones’ Qradio.com and e-tailer MusicMatch.com.

The news helped boost Launch’s stock, sending shares up $1 to close at $12.88, a gain of 8%.

Within the structure of OMG, Launch will purchase the advertising inventory of all participating sites and will use its own national sales force to sell ads. Member sites will receive a cut of Launch’s ad revenues.

As part of the program, Launch will make select Launch.com musicvids and other content, including interviews available to member sites. Launch currently has more than 2 million registered users of its CD-ROM-based magazine, which offers artist biographies, interviews, album reviews and concert info. Launch.com receives 1 million visitors per month, according to Media Metrix.

Other genre-specific sites as well as cyberspots for radio stations, artists and e-tailers are expected to be added to OMG in the near future. “We are excited to partner with these premiere sites to bring together excellent music content on the Web,” said Dave Goldberg, CEO of Launch. “Artists, record labels, music sites, advertisers and consumers recognize the benefits of content aggregation and we look forward to further building OMG.”

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content