NBA.com TV sets anchors

New Web scores with Rashad

NEW YORK — The National Basketball Assn.’s 24-hour satellite network NBA.com TV, which starts operation today has signed four anchors: Ron Burke, Matt Devlin, Carlos Diaz and Dei Lynam.

Also on board is former NFL standout Ahmad Rashad, NBC Sports analyst and commentator, who’ll host the opening-night festivities and serve as a regular contributor to the network. Rashad is also executive producer for the weekly NBC series “NBA Inside Stuff” and for NBA Entertainment-produced specials that run on NBC, TNT and TBS.

Burke is the weekly anchor of “Sports Rise” on Comcast Sports Net in Philadelphia and an occasional NBA correspondent.

Devlin does radio play-by-play announcing for games of the New York Liberty women’s basketball team and calls games for the Atlantic 10 Conference on TV.

Diaz was the Chicago correspondent for ESPN and a sports anchor-reporter for WSVN-TV Miami.

Lynam is anchor-reporter at Comcast Sports Net for all Philadelphia sports teams. She does sideline reporting for the Philadelphia 76ers basketball team and for Turner Sports’ coverage of NBA games.

When it begins transmission at 7 p.m. Eastern time, NBA.com TV will show up in 5.6 million satellite homes through DirecTV and in 1 million cable homes with digital boxes through Viewer’s Choice. NBA.com already has a Web presence.