Don Mischer, the producer and director of high-profile live events including the Emmy Awards and the 1996 Summer Olympic Games, announced Monday that he is launching Don Mischer Technologies to create events for the Internet.
The announcement comes on the heels of NetAid, the 16-hour live concert Mischer helped produce that was also broadcast on the Web for MTV.
DMT will operate as a subsid of Los Angeles-based Don Mischer Prods., handling Web site development, Internet hosting and television and Web production for clients.
“To a large extent, the merging of entertainment and the Internet is still a great unknown,” said Mischer, prexy of DMP. “DMT is about helping clients identify and accomplish their objectives.”
Mischer said DMT will offer producers, broadcasters, studios and advertisers a way to extend their presence on the Web.
Also taking positions at the company are Jeffrey Payne, former general manager of broadcast operations at audio and video software distrib RealNetworks; Woody Lewis, former head of entertainment consulting at Cisco Systems; and Suzan Mischer, former veep of specials and documentaries at CBS.
Mischer will next exec produce the opening and closing ceremonies of the 2002 Winter Olympic Games in Salt Lake City. He also produced the “50th Annual Emmy Awards,” Michael Jackson’s Super Bowl XXVII half-time show and “The Kennedy Center Honors.”