MediaTrip.com inks Web distrib’n deals

Seventh Arts, Phaedra to feed Netcaster its pix

Two-week-old Netcaster MediaTrip.com has inked an exclusive distribution deal with indies Seventh Art Releasing and Phaedra Cinema.

As part of the Internet rights deals, which mark MediaTrip.com’s first major entry into the Netcasting arena, Seventh Art will supply the Web site with 25 pics including “The Farm” and “The Long Way Home,” while Phaedra will distrib seven pics online, such as “Just a Little Harmless Sex.”

With the pacts, MediaTrip.com joins other indie Netcasters CinemaNow (launched by Trimark) and IFilm Network (Bender-Spink) with Hollywood ties.

The site is trying to target the 18- to 34-year-old demographic with original film and music-related content. The site will also build a search engine that tracks a user’s profile and makes recommendations to them.

“The goal is to try to introduce them to new entertainment,” said MediaTrip.com prexy and co-founder Robert Faust, who also founded and served as executive director of the Los Angeles Independent Film Festival.

In an effort to ink further deals, Los Angeles-based MediaTrip.com has tapped Patrick M. Lynn veep of acquisitions.

“The Internet represents a new wave of distribution for filmmakers and I believe MediaTrip understands filmmakers more than any other company in this space,” Lynn said. “It’s time that filmmakers had more of a voice in this new venue of distribution.”

Lynn most recently was a producer’s rep selling such titles as “Blood Guts Bullets and Octane” to Lion’s Gate, as well as “Tail Lights Fade” and a package of “Blair Witch” parody pics to Trimark Pictures.

Before that, Lynn served as director of acquisitions at Samuel Goldwyn Co.

MediaTrip.com is currently broadcasting the spoof “George Lucas in Love,” from helmer Joe Nussbaum, which has already attracted more than 100,000 viewings in two weeks.

“Fifty thousand viewings of a film on the Internet in one week is unprecedented,” Faust said. “I knew that this medium would break the distribution bottleneck for entertainment without the marketing machine behind it.”

Chairman, CEO and co-founder Austin Harrison most recently served as executive producer at Hollywood.com, overseeing daily operations for the site. Paul Bale serves as chief technology officer. He was head of Internet development for Warner Music Group and a consultant for Warner Bros. Online before joining MediaTrip.com.

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