Andrew Hindes is joining online startup iFilm Network as vice president of content. Hindes, who takes up his post on Aug. 30, reports to company founder and CEO Rodger Raderman.
iFilm, which was launched in March, provides streaming video delivery and editorial services for both the makers and consumers of independent film.
Former film editor of Daily Variety, Hindes will oversee the site’s editorial component, participate in content acquisition and help structure business partnerships with major studios, independent distribs, film festivals and other industry organizations.
He will be based in Los Angeles, where iFilm is in the process of opening an office. Hindes intends to re-design and re-launch the company Web site by September to coincide with the Independent Feature Film Market in New York; iFilm is one of the sponsors.
“I believe that the combination of inexpensive digital video equipment and the inevitable growth of the Internet will create a new network,” Hindes said.
While the site will primarily be geared toward film consumers, it will also provide information and services for independent filmmakers. The company has already amassed a database of 300 shorts.
Hindes joined Variety in 1995 as a film reporter. Prior to that he was U.S. bureau chief for the London-based weekly Moving Pictures Intl.