×
You will be redirected back to your article in seconds

‘Drew’s’ ‘Net result

'Carey' Webisode snares 2 million online hits

The first streaming Webisode of ABC laffer “The Drew Carey Show” from Warner Bros. Online attracted nearly 2 million visits, capturing more viewers online Wednesday night than most cable programming.

Warner Bros. Online also said Thursday it has inked a pact with actor Chris O’Donnell to begin producing original content for its upcoming entertainment hub Entertaindom, sometime in the next year.

While watching “Carey’s” regularly scheduled TV show on ABC, Netizens also used Microsoft’s Windows Media Player to watch what happens inside Carey’s house when he’s at work, including Ed McMahon failing to find Carey to hand him a $1 million check, and dogs and ghosts throwing a bash inside the house.

Warner Bros. is using the Webcast to tease its new online streaming video venture Entertaindom, which officially bows Nov. 29. Its event slate includes a weeklong Netcast of the new Metallica album.

The “Drew Cam” sweeps event was exec-produced by Bruce Helford and produced by Warner Bros. Online in association with Warner Bros. Television and ABC.com.

Tech partners for the event included Akamai Technologies, Don Mischer Technologies, E-Media, Enron Communications, Globix, Ibeam, InterVu, SandPiper-Digital Island and Sonic Foundry Media Services.

“This is a television-Internet first,” Warner Bros. Online exec VP Jim Banister said. “Not only was the program entertaining and evolutionary in its cross-media creative expression, it also gave birth to a new paradigm in how to reach large audiences via streaming media.”

Ratings for “Drew Cam” may have topped the Victoria’s Secret Fashion Show and MTV’s NetAid events, which so far rank as the most watched video broadcasts online.

Warner Bros. Online also said Thursday that O’Donnell has handed over management of his Web fan sites to Warner Bros. home page community AcmeCity, the latest example of an actor attempting to protect his image on the ‘Net.

O’Donnell has 57,000 fansites on Yahoo! GeoCities, alone.

Warner Bros. will also help steer the official Web presence of O’Donnell’s George Street Pictures, which produced “The Bachelor” and the upcoming CBS telepic “Miracle on the 17th Green.”

O’Donnell said he will produce yet-to-be-determined programming for Entertaindom in the coming year.

“I want to begin building a core audience of Internet-based fans today because producing entertainment programming (online) will mean a lot more than making movies in the future,” O’Donnell said.

More Digital

  • Singapore's Mediacorp Unveils Trip of Content

    APOS: Singapore's Mediacorp Unveils Wattpad, Vice Media Deals

    Singapore’s state-backed Mediacorp has struck a trio of new content production deals. They span partnerships with new tech incubators and producers Wattpad and Vice Media, and a series production deal with Spackman Entertainment. Mediacorp says that the trio of moves reflect an initiative to broaden its content ecosystem, explore fresh ideas and new approaches to [...]

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content studio Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

More From Our Brands

Access exclusive content