“Access Hollywood” has inked a deal with popular Internet site the Hollywood Stock Exchange that will provide viewers with a perspective on entertainers, movies and music through analysis of the HSX stock market.
The venture will provide a weekly segment on the NBC newsmag entitled the “Hollywood Stock Exchange Market Update,” beginning today. During the segs, “Access Hollywood” co-host Pat O’Brien will be joined by HSX founder and radio personality Max Keiser in handicapping the upcoming weekend box office among other activities.
“This partnership is important for us due to the overwhelming growth of the Internet and our need to interact more directly with the online community,” said Gary Considine, exec producer of NBC Studios. “Hollywood Stock Exchange is such an unconventional site with a great mix of the excitement of Wall Street and the buzz of Hollywood. It’s a perfect fit for our viewers.”
On HSX.com, users buy and sell virtual “stock” in celebrities, movies and other entertainment properties using “Hollywood dollars.”
“These segments put HSX in a unique position to demonstrate the incredible power of integrating traditional and new media,” said David Herman, prexy of the Hollywood Stock Exchange.