TV pioneer ankles for multimedia
One of the founders of Russian independent television, Eduard Sagalayev, will be leaving his role as president of TV-6 to move into a new multimedia project.
Before setting up TV-6 in cooperation with Ted Turner, with whom he later parted, Sagalayev had been a key figure in ’80s broadcasting, initially working on channel 1 Ostankino, before becoming the second chief of channel 2 RTR.
Sagalayev said he would be leaving TV-6, in which he holds a 37.5% stake, to work on a venture which will combine television with multimedia, Internet and banking. Though he described the project as a joint venture, he didn’t divulge the identity of his partners.
Ratings service sold
The Argentine audience measurement service Mercados y Tendencias has been sold to Spanish marketing and polling company Sigma.
Argentina is one of the few countries in the world with two rating agencies, but clients routinely complain about the systems used by both IBOPE and M y T.
Sigma plans to invest in equipment and hopes to gain approval soon from the Argentine Measuring Control Commission.