×
You will be redirected back to your article in seconds

WB ups Bibb and Goldstein

Execs step into newly created co-presidents post

Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet.

The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have created buzz for some WB series beyond what their ratings would seem to merit.

“Without a doubt, the success we’re experiencing at the WB has a great deal to do with the team led by Bob and Lew,” WB CEO Jamie Kellner said in a statement.

Bibb and Goldstein have been marketing partners for 15 years, starting at NBC in 1984. They also worked as VPs of creative marketing at Fox, also under Kellner. They handle all WB campaigns inhouse, and they helped choose the network’s Michigan J. Frog logo.

The duo will continue to oversee network and affiliate marketing for primetime and Kids’ WB!

More Biz

  • Nickelodeon Summit Brings Together Licensing Partners

    Viacom/Nickelodeon Summit Brings Together Licensing Partners

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

  • Pawn Stars

    Disney in Talks With Hearst to Sell A+E Networks European Channels (EXCLUSIVE)

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

  • Django Unchained

    Lantern Entertainment Pays $5.5 Million to Take Three Quentin Tarantino Films

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

  • Jeff Jampol on His Impromptu Seaborne

    Music Manager Jeff Jampol on Using His Yacht to Rescue People Stranded by Malibu Fires

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

  • Paz de la Huerta Sues Harvey

    Paz de la Huerta Sues Harvey Weinstein for Rape and Retaliation

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

  • Art News Art in America PMC

    PMC Buys ARTnews, Art in America

    Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet. The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have […]

More From Our Brands

Access exclusive content