Bob Bibb and Lewis Goldstein have been upped to co-presidents of marketing at the WB netlet.
The newly created posts give unusually lofty titles to network marketing execs. Few such TV execs ever have received prexy titles, but Bibb and Goldstein have been with the WB since its inception, and the pair’s marketing efforts have created buzz for some WB series beyond what their ratings would seem to merit.
“Without a doubt, the success we’re experiencing at the WB has a great deal to do with the team led by Bob and Lew,” WB CEO Jamie Kellner said in a statement.
Bibb and Goldstein have been marketing partners for 15 years, starting at NBC in 1984. They also worked as VPs of creative marketing at Fox, also under Kellner. They handle all WB campaigns inhouse, and they helped choose the network’s Michigan J. Frog logo.
The duo will continue to oversee network and affiliate marketing for primetime and Kids’ WB!