Warner Bros. has promoted Joshua Berger to senior VP, international sales and business development and managing director for Europe, the first such exec to hold the title.
Berger will continue to report to Jeffrey Schlesinger, president of Warner Bros. Intl. Television (WBIT), the foreign sales arm of the Hollywood major. All of WBIT’s European TV sales force will report directly to Berger.
The appointment makes Berger the clear No. 2 to Schlesinger, who has been in the top job since April, 1994.
Berger moves up from his current position of vice president, licensing and business development, Warner Bros. Intl. Television, a position to which he was promoted in 1997.
Based in London, Berger will assume oversight of WBITD’s European sales operations, while continuing to be responsible for identifying equity investments, strategic alliances, co-productions, channel development and new media technologies for WBITD in Europe.
In addition, Berger will work closely with Schlesinger and other key international executives in the strategizing and execution of the division’s sales and business development operations around the world.
WBIT is the largest distributor of TV programming in the world, with revenues from its international TV sales business in the $1 billion a year ballpark.
During his tenure with WBITD, Berger has led the company’s efforts in a number of key deals, including taking equity stakes in such companies as CanalSatellite in France, Sogecable in Spain and Midi/e.TV in South Africa, that country’s first privately owned station. Berger is on the board of directors of both CanalSatellite and Midi/e.TV.
“Josh is one of the most talented young executives in the international television business today and has been a dynamic force in our European operations since joining the company 10 years ago,” Schlesinger said.
Berger joined WBITD ten years ago as a sales exec in the company’s office in France. He ran the Madrid office as managing director, Spain and Portugal from 1991 through 1995. In 1997, Berger was named VP, licensing and business development, Europe, and moved to WBITD’s office in London.