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USA gets creative

TV unit taps Ross, Pasternack senior VPs

David Kissinger, newly installed programming prexy of Studios USA Television, has revamped the network TV division’s creative staff with the appointment of two new development execs.

Marcy Ross, formerly of the Jim Henson Co., has been tapped senior veep of comedy programming, while Granada Entertainment USA alum Dan Pasternack has been named senior VP of drama programming.

William Hamm, a longtime drama exec with Studios USA and its predecessor, Universal TV, is ankling as senior veep of drama, but will remain a consultant during the transition period.

“Marcy and Dan are both very entrepreneurial, and they’re very committed to making shows on their creative merits,” Kissinger said. “They’re both accustomed to working at companies that don’t do development by throwing money at it. That’s a great mind-set for this company. … It was extremely important to find people who we felt would be friendly partners for the talent with whom we’ll be working.”

Ross comes to Studios USA after spending the past three years with Henson, starting out as veep of creative affairs and rising to senior veep last year. During her tenure, she helped develop such series as the Disney Channel’s “Bear in the Big Blue House,” the Sci-Fi Channel’s “Farscape” and UPN’s upcoming comedy “Family Rules.”

Before Henson, Ross served four years as a veep at Sandollar Television, working on such projects as “Buffy the Vampire Slayer” and series for Dolly Parton and Margaret Cho.

Pasternack has spent the past two years as veep of creative affairs at Granada Entertainment USA, helping to establish the U.K. TV production company’s outpost in the U.S. At Granada, he helped develop the new NBC dramedy “Cold Feet,” as well as Showtime’s “Beggars and Choosers” and ABC’s adaptation of “Cracker.”

Prior to Granada, Pasternack was veep of network programs for the Fred Silverman Co.

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