In one of the first significant steps toward redefining USA Films — the amalgam of indie October Films and Gramercy Pictures — Adriene Bowles has been tapped to lead the company’s publicity department.
Bowles will serve as senior veep of publicity and promotions, while Donna Dickman will become veep of publicity. Bowles will fill the shoes of Claudia Gray, former exec VP of publicity, who Monday (Daily Variety, Sept. 28) ankled the company for Universal. Sara Eaton, who had the title senior veep of publicity, will be ankling the company in October to become a veep of public relations for the Sundance Channel. Dickman will oversee day-to-day operations of the New York office.
USA Films’ chairman Scott Greenstein said, “Our mandate at USA Films is to make good movies, and Adriene’s mandate for reorganizing the publicity department is getting the most, the best, publicity for every movie.”
USA prexy Russell Schwartz added: “Adriene Bowles is one of the brightest people I’ve had the opportunity to work with. She is most deserving of this promotion.”
Reporting to executive veep of marketing Steven Flynn, Bowles will be responsible for developing national publicity campaigns for all USA Films releases, supervising the activities of the field marketing department and overseeing the company’s Academy Award campaigns for its 1999 releases.
Bowles and Dickman worked together at Gramercy Pictures from 1995 until Gramercy’s recent absorption into USA Films. There, with Bowles as veep of field marketing and promotions and Dickman as executive director of publicity, they coordinated national publicity and marketing efforts on films such as the Academy Award-winning “The Usual Suspects,” “Dead Man Walking,” “Fargo,” “When We Were Kings” and “Elizabeth.”
Bowles was previously director of field publicity and promotions at Gramercy. Prior to joining Gramercy, Bowles served as director of national publicity at Skouras Pictures.
Dickman served as veep of publicity at the former MGM/UA. Prior to that, Dickman worked at Miramax Films.