US Weekly taps Gold for L.A. bureau chief

16-year People vet taking over Warner publication

Wenner Media has named magazine and television vet Todd Gold Los Angeles bureau chief of soon-to-be launched US Weekly.

Gold — a 16-year vet of People magazine’s west coast office and a former senior producer of “The Roseanne Show” — will also serve as US Weekly’s director of TV and Internet development.

“As US makes the transition to a weekly, we couldn’t go to a savvier, more aggressive journalist to report the news, trends, styles and ideas,” said US weekly editor-in-chief Terry McDonnell. “It is all about access, and Todd brings US Weekly access in spades.”

Creative goals

Gold’s primary responsibility will be as a liaison between US Weekly and young Hollywood as well as heading a medium-sized staff of L.A.-based writers and reporters.

“The focus will be on creating a magazine people will be talking about,” Gold told Daily Variety. “After that, it’s wide open. US is a 21-year-old brand name that is underused and undervalued both on television and the Internet, and we are hoping to eventually change that.”

As the deputy bureau chief of People, Gold was responsible for landing several of the Time Inc. glossy’s bestselling covers, including Michael J. Fox’s battle with Parkinson’s disease and Calista Flockhart’s denial of rumors that she has an eating disorder. In addition he has co-written autobiographies for Richard Pryor, Burt Reynolds, Ann-Margret and Sonny Bono.

In January of this year Gold left People to go to television, where he co-created the environmental magazine series “The Thin Green Line” for the Outdoor Life Network and wrote the pilot for PAX’s “Chicken Soup for the Soul.”