Jeff Zella has been tapped VP of business affairs at UPN.
Zella will be involved in the netlet’s contract negotiations and license agreements. Reporting to UPN senior veep of business and legal affairs Nicole Ungerman, Zella will also handle pacts with the company’s talent, writers and producers.
Also at UPN, Robin Gurney has been named director of drama development. She will oversee the production of all UPN drama pilots.
Most recently, Zella worked two years in the business affairs department at Brillstein-Grey Entertainment. Previously, Zella served as director of business affairs at MTM-Family Channel.
Gurney comes from TV production company Film Noir, where she was director of development. Her other TV stints include serving as a CBS development assistant and working in the development division of Web site creator Digital Planet.