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Time Warner’s People adds Simple offshoot

Wyland, Sareyan to top publication

NEW YORK — Time Warner’s People Magazine Group, which has had great success with such magazines as InStyle and Teen People, is starting Real Simple, a woman’s magazine that promises to provide “inspiration to simplifying every aspect of life.”

The monthly magazine, which will debut in March 2000, with a circulation goal of approximately 400,000, will focus on home, health, food, family, finances and work. Susan Wyland has been named the managing editor, and Alexander Sareyan has been named publisher.

“Real Simple is all about leading a more balanced life,” said Susan Wyland. “No matter how well people juggle, there are times when the focus becomes just getting everything done rather than thinking about what really matters. Real Simple will help readers break that cycle.”

Before joining People Group, Wyland was VP-editorial director of Family.com, Disney’s family-aimed website. Prior to that, Wyland was the editor at Martha Stewart Living for more than three years and worked as a senior editor for Newsweek.

Sareyan was formerly VP and associate publisher for InStyle. Before that, he was VP of consumer marketing at Entertainment Weekly and worked for Time magazine.

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