Three German webs form Kirch-controlled corps

Kogel in talks to head programming

BERLIN — A holding company containing commercial webs ProSieben and Sat.1 and weblet Kabel 1 is in the works, according to a report Tuesday in the Sueddeutsche Zeitung.

According to the plan, German mogul Leo Kirch, the majority shareholder in both the ProSieben group (Pro7, Kabel 1) and Sat.1, would control the holding company. Publisher Axel Springer, the Sat.1 joint shareholder, and ProSieben shareholder Rewe, a retailer, would swap their shares in the respective stations for a stake in the entity.

Sat.1 managing director Fred Kogel is in talks to head programming for the three stations.

Different demographics

The idea is for the three stations to concentrate on different target groups. ProSieben would cater to kids and young auds; Kabel 1 would aim for older viewers.

Closer cooperation between the three stations has been expected since Kirch acquired his son Thomas’ controlling stake in ProSieben in October.

Kogel has long advocated the formation of a family of channels around the stand-alone Sat.1, and the ProSieben, Kabel 1 model has proved that the idea works here.

Rival group RTL has also seen good results through a closer collaboration of flagship channel RTL and sister channel RTL2.

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