Telemundo has named broadcasting vet Rick Blangiardi to lead the Spanish lingo net’s station group.
Blangiardi will oversee Telemundo’s eight owned-and-operated stations, located in New York, Los Angeles, Chicago, San Francisco, Miami, San Antonio, Houston and San Juan, P.R. He’ll be based in Glendale, where Telemundo (jointly owned by Sony and Liberty Media) operates L.A.’s KVEA-TV.
“We are proud that Rick, a seasoned television executive, has joined us to lead our owned-and-operated stations at this important juncture,” said Roland Hernandez, Telemundo Holdings’ chairman and CEO. “Rick has proven to be a strong team-builder with outstanding management skills.”
The exec’s appointment is the latest shuffle to take place at Telemundo since James McNamara took over as president and CEO this summer. Most recently, entertainment prexy Nely Galan ankled the network to focus on production with her Galan Entertainment banner.
Blangiardi enters a position that had been empty for some time. Hernandez had been handling the station group duties in recent months, but will now focus on his normal duties.
Most recently, Blangiardi was chief operating officer and managing director at the entertainment headhunter firm Brad Marks Intl.
His broadcast experience includes stints as group president at River City Broadcasting, which was eventually acquired by Sinclair Broadcast Group, and as vice president of new business development at CBS Television Network. He’s also served as vice president and general manager at KPIX-TV, San Francisco; KING-TV, Seattle; and KHNL-TV, Honolulu.
“I am thrilled to be joining Telemundo at a time when it is poised for significant growth,” Blangiardi said. “I look forward to working with the talented general managers at the Telemundo stations as well as with Jim McNamara. We intend to be an integral part of each of the communities we serve.”
Meanwhile, Telemundo has signed three new affiliates: KTLM-TV, Harlingen-Brownsville-McAllen, Texas; KCSO-TV, Sacramento; and WAR-TV, Milwaukee, Wisc.
Telemundo and its stations have long been in second place among Hispanic viewers behind the Univision network, which continues to dominate with the Spanish-speaking audience.