Studios USA taps into vid

Snyder named home entertainment prexy

Signaling the important role homevideo will play in the Barry Diller-led Studios USA, vid vet Stuart Snyder has been tapped prexy of its home entertainment arm.

The nod to Snyder brings a key industry player into the USA fold and one with an enviable track record of translating a TV and film outfit’s programming into successful homevideo releases.

Though Snyder has recently been prexy and chief operating officer of Feld Entertainment, the touring show behemoth best known for staging the Ringling Bros. and Barnum & Bailey Circus, it will be Snyder’s prior stint at Turner Home Entertainment that will be most valuable to the USA family.

Much like at Turner, where he helped turn the company into a vid kingpin, Snyder will help develop and exploit USA’s vid product line, while also providing insight and expertise on acquisitions for USA Films by working closely with pic arm chairman Scott Greenstein.

“Stu has an exceptionally diverse background in entertainment, and his reputation in the business is unparalleled,” said Greenstein, who spearheaded Snyder’s hire and to whom Snyder will report at USA’s Gotham base.

Greenstein said Snyder will also expand the arm’s interests in technology and “help enhance our feature film efforts.”

In addition to leading the day-to-day activities of USA Home Entertainment, Snyder will be a key player in developing non-theatrical live programming and broadcast opportunities. Snyder will remain at his post at Feld until next month.

“The company has tremendous assets, plus a great entrepreneurial spirit,” Snyder told Daily Variety. “My job will be to grow the business. I’ll work closely with Scott, as well as with all the different groups, so that we all help each other.”

Snyder will have no shortage of programming to exploit or avenues to promote it through.

USA’s interests include the USA Network, the Sci-Fi Channel and Home Shopping Network, plus online outfits Ticketmaster and USA Interactive.

Snyder joins USA as the company is heavily touting its remake of the Jules Verne classic “Journey to the Center of the Earth” starring Treat Williams, which aired on USA this week as a four-hour miniseries.

The company, linked with Hallmark Entertainment, is expected to follow the telecast with a major push of the homevideo bow of the pic.

Before USA, Snyder spent three years at Feld, where he guided more than a dozen roadshows and the firm’s expansion into international markets and e-commerce.

His prior vid experience includes senior exec stints at Live Entertainment and MGM/UA Home Entertainment.