Sony Pictures ups 3 in consumer group

Shoring up for 'Little' release

Fortifying the troops in time for the high-profile December release of “Stuart Little,” Sony Pictures Consumer Products has upped Mitch McDiffet to senior VP of operations-new business development and lifted Lisa Storms to veep of international sales.

Gregory Economos has been tapped assistant general counsel and senior veep of business and legal affairs.

“Mitch and Lisa have proven their value time and time again, and Greg brings a wealth of experience that will serve SPCP well as we enter one of the busiest times in the company’s history,” said SPCP exec VP of worldwide consumer products Peter Dang.

McDiffet will oversee the development of all Sony Pictures Consumer Products’ new business ventures in addition to managing financial and administrative activities. A 15-year vet of Sony, McDiffet has also served as Sony Pictures Entertainment’s VP of TV finance and corporate development.

Licensing in Latam

Storms will supervise all of SPCP’s licensing operations in Latin America and Asia Pacific, including coordinating the studio’s film and TV licensing agents. Most recently, as SPCP’s exec director of international sales, Storms oversaw the properties “Godzilla,” “Men in Black” and “The Mask of Zorro.”

And in his new post, Economos will direct all legal and business affairs for the company, including scouting out new expansion opportunities. Hailing from Fox Family Worldwide, Economos managed business and legal affairs for Fox Kids Network, Fox Family Channel and Saban Entertainment.

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