NEW YORK — Bradley J. Siegel has been promoted to president, general entertainment networks, at Turner Broadcasting System.
In this newly created position, Siegel will keep his responsibilities as president of TNT and Turner Classic Movies and add prexy duties for TBS Superstation (Daily Variety, Sept. 15).
In assuming the TBS presidency as part of his new job, Siegel will succeed William Burke, the former prexy of TBS who Tuesday was named president of news and information at Time Warner Digital Media.
Siegel will also oversee Turner South, a regional entertainment and sports channel set to launch Oct. 1 that was formerly under the purview of Burke.
Siegel will continue to be based in Atlanta and report to Steven J. Heyer, president and chief operating officer, TBS Inc., as does Betty Cohen, president, Cartoon Network Worldwide.
Siegel joined Turner in January 1993 as exec VP of TNT and was promoted to president of the cable web in August 1994.
The executive’s tenure at TNT has included the acclaimed original telefilms “Gettysburg,” “Andersonville,” “George Wallace” and “The Pirates of Silicon Valley.”
License to deal
Siegel has also been instrumental in TNT’s licensing of top off-network series, such as “ER,” as well as TBS’ aggressive strategy of acquiring theatrical films in their broadcast windows.
Siegel has also overseen Turner Classic Movies since its launch in April 1994.
Before joining Turner, Siegel was VP of programming and production for American Movie Classics.