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Seagram ups Gerson to veep

Exec in as VP, entertainment public policy

WASHINGTON — Matt Gerson has been upped to the new position of vice president, entertainment public policy at Universal Studios’ parent company Seagram.

With the promotion, Gerson gains oversight of entertainment-related public policy issues for Seagram around the globe. Gerson will remain in Washington, where he has served as VP, public policy.

“Since joining Seagram in 1995, Matt’s work in Washington, New York and Los Angeles has earned him the confidence of senior executives throughout our music, film, television and recreation businesses,” said Tod R. Hullin, senior VP, corporate communications and public affairs. Gerson will report to Hullin.

Recording Industry Assn. of America prexy Hilary Rosen also praised Gerson. The promotion “is good for Matt, but it’s also really good for Universal,” she said, adding that “he definitely gets things done. Universal is the biggest music company now, and it’s appropriate that they beef up their (presence) by giving Matt more authority.”

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