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Propaganda Films has tapped Sam Walsh as general manager of its commercial and musicvideo division.

In the newly created post, Walsh will be responsible for managing all aspects of production, sales and operations of Propaganda’s two commercial banners, Satellite Films & Music Video and Propaganda Commercial & Music Video.

Walsh will work alongside Satellite and Propaganda’s exec producers to expand the divisions’ efforts and lure new projects. He officially begins at the company Nov. 15.

The appointment comes just after Propaganda tapped Phoenix Pictures’ Rick Hess as prexy, in an effort to revamp the Hollywood-based musicvid, film, television production and talent management house’s efforts.

“The commercials and musicvideo facility have done well but there’s clearly a lot of work that has to be done,” Walsh said. “There’s a great group of directors between the two companies and I look forward to working with them.”

Walsh rounds out the company’s management team. He will report to Hess and chief operating officer Trevor Macy.

“Sam comes to us with one of the industry’s best reputations for delivering great creative work on time and on budget” Macy said. “He brings exactly what Propaganda Films’ commercial and musicvideo divisions need to continue to grow: additional management acumen and an unparalleled ability to understand the creative needs of clients, directors and executives.”

Walsh most recently spent five years as senior veep, director of broadcast production for San Francisco-based ad shop Publicis & Hal Riney — the outfit behind the current Saturn and Sprint PCS campaigns, as well as the First Union Bank spots with Industrial Light & Magic.

Before that, Walsh served as veep, executive producer of Cole & Weber in Seattle.