Suki Yamashita has been upped to VP of media planning at Paramount Pictures’ Motion Picture Group.
Yamashita will implement and track media plans for all the studio’s domestic theatrical releases. She will continue to report to Paramount media director and senior VP Susan Wrenn.
“Suki has always been an invaluable member of the national advertising team,” said Paramount exec veepee of national advertising and promotion Tom Campanella. “Her expertise and understanding of effective media planning has earned her this extremely well deserved promotion.”
Most recently, Yamashita was the company’s exec director of media planning, a post she’s held since 1995. Yamashita got her career start in the media department at Ogilvy and Mather, working on such accounts as Microsoft Software Corp., Mattel Toys and Paramount Pictures.