Nickelodeon ups Sarlin to senior veep

Exec to o'see development of marketing, advertising

NEW YORK — Veteran Nickelodeon exec Ruth Sarlin has been upped from VP to senior VP, brand and franchise marketing for the kids cabler.

Sarlin will be responsible for overseeing the development of marketing and advertising for Nickelodeon and Nick Jr. brand and programming initiatives. She will also oversee franchise properties including “Blue’s Clues,” “Rugrats,” “The Wild Thornberrys” and “CatDog.”

Since joining Nick in 1994, Sarlin has led the marketing efforts that re-launched the Nick Jr. preschool brand including the strategic management of the “Blue’s Clues” franchise. Most recently, Sarlin spearheaded the development and management of Nickelodeon’s new advertising campaign, “Nickelodeon Nation.”

“Ruth’s management of ‘Blue’s Clues’ is a model for how to create and maintain a successful franchise,” said Cyma Zarghami, exec VP and GM, Nickelodeon, to whom Sarlin will report.

Prior to joining Nick, Sarlin worked for a variety of advertising agencies including Ogilvy & Mather, Ted Bates and Lintas.

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