You will be redirected back to your article in seconds

New Peacock wing

Miller, Manze to run net's full service ad agency

NEW YORK — NBC’s John Miller and Vince Manze have formed the NBC Agency, a full-service advertising agency that will handle all NBC-owned properties, the company announced Monday.

Miller, president of advertising and promotion, and Manze, executive VP of advertising and promotion, have previously focused their creative efforts on the entertainment, news, sports and corporate divisions at NBC.

They will now expand their duties to include properties that NBC has full ownership or partial equity interest in, such as Snap.com, CNBC and CNBC.com, MSNBC and MSNBC.com and any further company-owned businesses.

The NBC Agency will be involved in campaigns for the company’s international marketing arm and direct response initiatives as NBC Enterprises.

‘Effective and efficient’

The creative team has been doing work for Snap.com, CNBC.com and MSNBC over the past year. “We were growing into the process anyway, but formalizing it allows us to be more effective and efficient,” Miller said. “The fact that we control over $1 billion in air time will make us one of the largest agencies in the business and our centralized structure allows us to move quickly across multiple platforms.”

At the moment, the Agency is not officially signed on to work for Pax, but Miller said that could change if NBC ever takes a controlling interest in the net. “Right now, we have a very informal relationship with them,” he said.

With Miller and Manze at the helm, the NBC Agency will function similarly to the structure of outside ad agencies.

Manze will serve as senior creative director and four in-house execs will assume roles as team leaders. Jim Vescera will become head of advertising and on-air promotion. Jenness Brewer will run the print ad and digital design unit. Vivi Zigler will head the account and media services group and Frank Radice will head up East Coast operations. The new agency will add media, account and creative personnel shortly.

Miller doubts that CBS and ABC will follow in NBC’s path and create their own in-house ad agencies. “The other networks are part of bigger conglomerates. I doubt that ABC would do promotion for Disney, for instance. For us, this makes sense,” he said.

More Biz

  • European Union Competition Commissioner Margrethe VestagerSlush

    Liberty Global, Vodafone's $22 Billion Cable Deal Under Investigation by EU

    The European Commission has started an in-depth probe into Vodafone’s proposed acquisition of a raft of Liberty Global assets in Europe. The commission cited concerns that the deal could reduce competition in Germany and the Czech Republic. “It’s important that all EU consumers have access to affordable and good quality telephone and TV services,” Commissioner [...]

  • Kirk Kerkorian

    Kirk Kerkorian's Estate Settles With Widow for $12.5 Million

    The estate of late media mogul Kirk Kerkorian has a reached a settlement with his widow, who claimed she was entitled to a third of his $1.8 billion fortune. Una Davis will receive just $12.5 million under the deal, which is set for court approval on Wednesday. Davis married the mogul in March 2014, becoming [...]

  • Meg Whitman and Jeffrey Katzenberg Strictly

    Variety's Innovate Summit 2018: What We Learned

    New insights into how data collection plays a role in the tech and entertainment spheres were revealed at Variety’s annual Innovate summit held in Los Angeles on Wednesday. Meg Whitman and Jeffrey Katzenberg discussed the exciting future of television designed for mobile phone viewing with their new streaming platform, “Quibi,” an executive from “The Ellen Show” discussed the [...]

  • Capitol Music Group Names Amber Grimes

    Capitol Music Group Names Amber Grimes Senior VP of Global Creative

    Amber Grimes has been named to the newly-created position of Senior Vice President of Global Creative for Capitol Music Group, it was announced today by Chairman & CEO Steve Barnett, to whom Grimes will report. According to the announcement, in her new position, Grimes will be integrally involved in formulating and executing the company’s global [...]

  • Kevin Hart

    Why Kevin Hart's Mea Culpa Was Too Little, Too Late (Opinion)

    Forgive me if this sounds trite or preachy, but the importance of owning up to our mistakes cannot be overstated. Denials, silence, cover-ups, repudiation — all are unacceptable. Media outlets around the globe, including ours, wrote about how Kevin Hart initially took no responsibility for having posted disgusting homophobic tweets years ago that resurfaced when [...]

  • Annie Lennox, Chrissie Hynde, Industry Execs

    Annie Lennox, Chrissie Hynde, Industry Execs Sign Anti-Brexit Letter

    Annie Lennox, Chrissie Hynde, Pink Floyd’s Nick Mason, Paloma Faith, Ed Sheeran manager Stuart Camp and Grammy/Emmy award-winning film composer David Arnold and several leading UK music industry bodies are among the signees of a letter drafted by the new organization Music4EU, stating that Brexit “represents a significant threat to the UK’s music industry” and [...]

More From Our Brands

Access exclusive content