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Movie Magic gets Creative in new orbit

Web network inks deal with Screenplay Systems

HOLLYWOOD — Creative Planet, which operates a network of Web sites for entertainment professionals, has acquired rights to a line of production software developed by Screenplay Systems.

Planet, which last month raised $25 million in venture capital and merged with Brookfield Communications, purchased the rights to Movie Magic Scheduling, Movie Magic Budgeting and Movie Magic Labor Rates — software used in the production of more than 95% of Hollywood feature films, the company said.

Movie Magic software is also used in virtually all productions at TV networks including ABC, NBC and HBO.

“With this acquisition, we will apply considerable resources to further develop and integrate the Movie Magic Budgeting and Scheduling applications,” said Allen DeBevoise, Planet’s chairman and CEO.

“This is an outstanding transaction for Creative Planet and Screenplay Systems that will offer significant benefits for the thousands of Movie Magic clients,” said Stephen Greenfield, president of Screenplay Systems.

Expanding services

Michael Kumin, exec VP of business development at Creative Planet, said that by integrating its Studio System service — acquired under its merger with Brookfield — with Movie Magic’s budgeting and scheduling tools, “We will offer comprehensive coverage to the development and production communities, furthering our goal of becoming the ultimate resource to the entertainment and media industries.”

Screenplay Systems will continue to develop the rest of its product line — Movie Magic Screenwriter and Movie Magic Contracts, as well as its story development software, Dramatica Pro and Dramatica Writer’s DreamKit.

In 1994, Screenplay Systems founders Chris Huntley and Stephen Greenfield won a technical achievement award from the Academy of Motion Picture Arts & Sciences for developing their Scriptor software, the first screenplay formatting program.

“Our motivation in partnering with Creative Planet is broad,” said Greenfield. “We wanted to return to our roots by continuing to develop exceptional tools for writers while focusing our development and marketing efforts on larger, more horizontal markets.”

Creative Planet operates seven Web sites designed for entertainment professionals, including VFXPro.com, EditorsNet.com, DesigninMotion.com, MediaTechnology.com, CinematographyWorld.com, TVIndustry.com and DirectorsWorld.com. It plans to launch a new site, MovieIndustry.com, early in 2000.

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