×
You will be redirected back to your article in seconds

Movie Magic gets Creative in new orbit

Web network inks deal with Screenplay Systems

HOLLYWOOD — Creative Planet, which operates a network of Web sites for entertainment professionals, has acquired rights to a line of production software developed by Screenplay Systems.

Planet, which last month raised $25 million in venture capital and merged with Brookfield Communications, purchased the rights to Movie Magic Scheduling, Movie Magic Budgeting and Movie Magic Labor Rates — software used in the production of more than 95% of Hollywood feature films, the company said.

Movie Magic software is also used in virtually all productions at TV networks including ABC, NBC and HBO.

“With this acquisition, we will apply considerable resources to further develop and integrate the Movie Magic Budgeting and Scheduling applications,” said Allen DeBevoise, Planet’s chairman and CEO.

“This is an outstanding transaction for Creative Planet and Screenplay Systems that will offer significant benefits for the thousands of Movie Magic clients,” said Stephen Greenfield, president of Screenplay Systems.

Expanding services

Michael Kumin, exec VP of business development at Creative Planet, said that by integrating its Studio System service — acquired under its merger with Brookfield — with Movie Magic’s budgeting and scheduling tools, “We will offer comprehensive coverage to the development and production communities, furthering our goal of becoming the ultimate resource to the entertainment and media industries.”

Screenplay Systems will continue to develop the rest of its product line — Movie Magic Screenwriter and Movie Magic Contracts, as well as its story development software, Dramatica Pro and Dramatica Writer’s DreamKit.

In 1994, Screenplay Systems founders Chris Huntley and Stephen Greenfield won a technical achievement award from the Academy of Motion Picture Arts & Sciences for developing their Scriptor software, the first screenplay formatting program.

“Our motivation in partnering with Creative Planet is broad,” said Greenfield. “We wanted to return to our roots by continuing to develop exceptional tools for writers while focusing our development and marketing efforts on larger, more horizontal markets.”

Creative Planet operates seven Web sites designed for entertainment professionals, including VFXPro.com, EditorsNet.com, DesigninMotion.com, MediaTechnology.com, CinematographyWorld.com, TVIndustry.com and DirectorsWorld.com. It plans to launch a new site, MovieIndustry.com, early in 2000.

More Biz

  • China's Alibaba to Take Majority Control

    Alibaba to Take Majority Control of Alibaba Pictures

    Chinese e-commerce giant Alibaba is to take majority control of its films unit Alibaba Pictures. The $160 (HK$1.25 billion) deal was announced on Monday. The companies said that Alibaba will increase its stake in Hong Kong- and Singapore-listed Alibaba Pictures, through a share subscription. It will lift the parent company’s stake from 49% to 51%, [...]

  • Guy Moot

    Is Sony/ATV’s Guy Moot Headed for Top Job at Warner/Chappell?

    Ever since Jon Platt announced in September that he will be stepping down from his post at the helm of Warner/Chappell Publishing to take the top job at Sony/ATV when Martin Bandier’s contract is up at the end of March, speculation has been rife about who will take over for him. One name has been [...]

  • The King Eric Clapton A Life

    Rashida Jones, Lili Zanuck Talk Grammy Nominations and the Music-Documentary Gold Rush

    Nothing takes you back to time and a place like the music of a particular era. That’s one big reason why music documentaries are flourishing at a time of enormous demand for high-end docu productions. This year’s five Grammy Award nominees for best music film reflect the appetite for stories about renowned and beloved musical figures, [...]

  • il bussetto best business card holder

    Office-Appropriate Gifting: The Best Gifts For Your Colleagues and Bosses

    You can do better than a handshake or bottle of wine to wish your boss a Happy Holiday this season. Here are 10 gifts that show your appreciation for your colleagues or manager, while also helping you stand out from the card and cookie-wielding pack. 1. Personalized Beer Growler Whether they are using it for [...]

  • viceroy-los-cabos-review

    Winter Hotel Guide: Where The Stars Stay in Los Angeles, New York and Beyond

    Whether for a business meeting, a private event, or an intimate celebration for family and friends, these are the hotels that Hollywood keeps on its list. From storied properties that are rich in film and fashion lore, to new players on the hospitality scene, here’s where to book your next stay. 1. Hotel Shangri-La (Santa [...]

  • best tech gifts ipad apple

    Retail Analysts Reveal Top Tech Gifts of 2018

    It’s shaping up to be a busy holiday season for tech and electronics companies, as gaming consoles, streaming devices and televisions top the list of most anticipated gifts, according to retail analysts. New data from Adobe Analytics forecasts that the holiday shopping season (the period from November 1 to December 31) will see more than [...]

  • best harry potter gifts art

    Harry Potter 20th Anniversary: The Best Gifts For Harry Potter Fans

    2018 marked a big milestone for “Harry Potter,” as the franchise celebrated the 20th anniversary of “Harry Potter and the Sorcerer’s Stone” release in the U.S. Since that first book was summoned onto store shelves, the Wizarding World has become a phenomenon not just in America, but around the world, spawning a successful film franchise, [...]

More From Our Brands

Access exclusive content