The Walt Disney Studios has tapped Andrea Marozas for the newly created post of senior vice president, communications, for the company.
In her new job, Marozas — who most recently served as VP of corporate communications for International Creative Management — will report directly to Walt Disney Studios chairman Joe Roth, Walt Disney Studios president Peter Schneider and Walt Disney Motion Pictures Group chairman Dick Cook.
“Andrea’s addition will complement the many talented executives we already have in place,” said Roth, who made the announcement Tuesday. “Andrea is a strategist with a unique background and skill set that make her a perfect fit for us. We know she’ll do a great job and look forward to her arrival.”
While her position was created recently, Marozas will take on many of the broader corporate communications and publicity functions formerly overseen by Terry Curtin, who in March ankled her senior VP of publicity post at Buena Vista Pictures Marketing to join Universal as exec VP of publicity.
In this position, Marozas will be charged with creating and implementing an overall communications and publicity strategy for Walt Disney Studios, which includes the legit, feature films, television and home entertainment divisions.
Marozas’ position with Disney has been in the conceptual stages for some time, but according to one insider, recent restructuring in the company’s marketing, television and international operations highlighted the fact that “we needed someone focusing on Walt Disney Studios as an overall entity.”
Heidi Trotta, who was recently upped to senior VP of publicity, will oversee publicity for all Disney feature films and home entertainment as well as for “The Wonderful World of Disney.”
Marozas joined ICM in March 1998. During her time there she oversaw the advertising, publicity and charitable giving strategies (both domestically and internationally) for the percentery, working closely with CEO Jeff Berg.
Before joining ICM, Marozas held a similar post at Creative Artists Agency, where she served as communications director for nearly two years following the percentery’s management restructuring in 1996.
Before joining CAA, Marozas worked for two years as a senior director of corporate communications at Philips Media, the Gotham-based joint venture between Philips Electronics and Polygram. She has also served as an account manager at such New York praiseries as Burson-Marsteller and Ruder Finn.