MADRID — The MIDIA 99 Ibero-American Film and TV market has dropped its DIGISAT event, which had been aimed at boosting sales between satellite and cable TV channel operators in Spain and Latin America.
This year’s event, which maintains its June 15-17 dates, will focus biz on MIDIA’s second Co-Production Projects Market.
According to a press release, MIDIA’s planned roundtables and awards ceremony will also be discontinued.
MIDIA’s restructuring transforms the event, which set out to become a full-scale international TV market for Spanish-speaking programming, into a smaller, less ambitious, event where exhibitors and participants will powwow about film co-productions.
Since its launch in 1996 MIDIA has been bedeviled by the absence of big Latin American TV players, who were discouraged from attending by both MIDIA’s dates — just after the L.A. Screenings — and the relatively low volume of TV sales from Spain to Latin America.
Cisneros, HBO Latin America and Galaxy Latin America were the only big Latino buyers present at MIDIA 1998, and this year, only one major Latin American company has signed up as an exhibitor.