Destination Films has named Seow Leng Porter as VP in charge of media in its burgeoning marketing department.
In this newly created position, Porter will develop media strategies for the company.
She will oversee Destination’s national and local media plans, spearheading interactive strategies for all theatrical releases.
Porter reports to John Jacobs, exec VP, marketing.
Destination’s prexy of distribution and marketing Barry London said: “Seow Leng has proven experience with media strategizing, planning and buying for films. Moreover, she has terrific contacts and a profound grasp of the new and specialized media that makes today’s media marketplace so vital.”
Porter previously worked for McCann Erickson as media supervisor on their Sony Pictures and homevideo account. Prior to that, she was a senior media planner at Grey Entertainment, covering the Warner Bros. account.
Destination Films’ first feature, the thriller “Bats,” is due in theaters this Halloween.