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Lifetime exec exodus

Affil veep Padalino latest to ankle cabler

New Lifetime prexy Carole Black continues to shake up her staff.

The next departing exec will be Bill Padalino, Lifetime’s senior VP of affiliate relations, who will leave the women’s web when his contract expires at the end of the month.

Padalino is the fourth high-ranking exec to depart Lifetime in recent weeks.

Three weeks ago, exec veep Jane Tollinger and senior VPs Barry Kresch and Mary Pat Ryan all ankled the cable web (Daily Variety, July 2).

Padalino has been with Lifetime since the web launched in 1984. Tollinger, Lifetime’s de facto chief operating operator, and Kresch, senior VP of research, had also been with Lifetime since its launch. Ryan had been with Lifetime since September.

No one has been hired yet to replace Padalino or the three other execs.

Head strong

Head of affiliate sales is a crucial position for cable networks, especially for webs that do not reach all the 70 million cable households in the nation.

Lifetime has full distribution, but the cabler’s fledgling Lifetime Movie Network has only 3 million subscribers. LMN launched in July 1998.

Black was hired as Lifetime’s prexy and CEO in February and joined the web in mid-April. Previously, she was president and general manager of NBC-owned Los Angeles TV station KNBC.

Black succeeded Doug McCormick, whose contract was not renewed by Lifetime owners ABC and Hearst.

A Lifetime rep said the network never comments on personnel matters.