Landon Media Group Inc., the largest newspaper representative in the U.S., has appointed Janet Feely to the newly created position of category director of movie studios.
Feely will act as a consultant to newspapers hoping to drum up ad sales from studio clients.
Owen E. Landon Jr, chairman and CEO wants to “bridge the gap between studios and newspapers to better utilize newspapers, and facilitate new and creative promotions to drive box office.”
Recent media tracking has revealed that movie ad space is waning in newspapers. Landon hopes to combat this by using industry-specific category specialists to handle clients’ needs better.
Feely’s view is that newspapers don’t necessarily understand the way studios do business, and that studios have long struggled with how to best use the print media — a gap that she can now help bridge.
“It was exciting to me because I feel like I can help two groups that have needs but have no way of getting those needs fulfilled,” she said.
Feely comes to Landon from DreamWorks, where she started and ran the studio’s print ad department. She created 26 regional advertising and promotional agencies. Prior to that Feely spent 16 years at Columbia Pictures (now SPE) where she held the posts of regional advertising manager and director of print media.
Landon has offices across the U.S., with five major hubs in New York, Los Angeles, Dallas, Atlanta and Chicago. Feely will be based in L.A.