Landmark parks on Harvey theme

Co. using library's characters as ride attractions

Landmark Entertainment Group said Tuesday it plans to create a series of theme park attractions based on Harvey Entertainment Co.’s library of characters: Casper the Friendly Ghost; Fatso, Stinkie and Stretch; and Richie Rich.

Landmark has acquired worldwide rights to Harvey’s characters to initially develop a mini-theme park concept to be housed in location-based entertainment centers.

The idea is similar to the venue at Santa Monica Pier, which features several rides, including a roller coaster on a small plot of land. Rides could include a Wendy the Good Little Witch broom ride or a Casper haunted house, for example.

Los Angeles-based Landmark has already developed the “Star Trek: The Experience,” “T2:3D” and “Jurassic Park: The Ride” attractions.

Other Harvey-owned characters include Baby Huey, Little Audrey, and Hot Stuff — all part of a library that has generated over $1 billion in homevid, TV and theatrical rights for Harvey.

“Landmark is well-known for its ability to translate character franchises into successful attractions,” said Rick Mischel, prexy of Harvey Entertainment. “We view themed attractions as yet another entertainment medium that can drive awareness and support merchandising while also generating revenue.”

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