SYDNEY — Hong Kong-based Star TV executive vice president David Haslingden has been appointed to the Washington, D.C.-based post of chief executive officer of National Geographic Channels Intl., effective Dec. 1.
A joint venture of National Geographic TV, General Electric’s NBC and News Corp.’s Fox Entertainment Group, National Geographic has successfully bowed in Australia, New Zealand, the U.K. and Europe, but has yet to launch Stateside.
Haslingden replaces Sandy McGovern, who will focus her efforts on launching the service in the United States. Fox TV chief exec, News Corp. co-chief operating officer and NGCI chairman Chase Carey said the U.S. launch “is a priority for us.”
News Corp. veteran
A mergers and acquisitions lawyer, Haslingden has a long history with Rupert Murdoch’s News Corp. Before his 1994 posting to Murdoch’s Pan-Asian, Indian and Middle Eastern satcaster Star TV, he was senior vice president of business development at News Australia, where he oversaw Murdoch’s Oz TV investments, including leading cabler Foxtel.
“With programming outlets serving some 50 million households in 57 countries, the National Geographic Channel has been the fastest growing international programming venture,” Carey said. “And while we continue with expansion plans for the channel, David’s proven leadership and management skills are ideally suited to the responsibilities of the second phase of the channel’s development strategy — honing and fine-tuning our programming service to better satisfy the specific needs of the channel’s local constituents.”