Donald Gadsden has re-upped his contract with NBC Entertainment, staying on as the net’s senior veep of business affairs and music administration.

Under the terms of the new multi-year pact, Gadsden — first named to the post in March 1997 — will continue to negotiate all talent and program acquisitions for NBC and NBC Studios. He will also oversee all music clearances for the company’s programming.

“Donald has done a terrific job of representing us at the negotiating table and ensuring that we develop and maintain productive relationships with the creative talent and program suppliers,” said NBC Entertainment and NBC Studios business affairs exec VP Harold Brook.

Prior to teaming with NBC in 1995, Gadsden worked in the business affairs divisions at CBS and Paramount Pictures Domestic Television. He first broke into broadcasting as an assistant general attorney at ABC News.

Filling out NBC’s business affairs department, Mitch Salem and Beth Roberts have both been upped to VP.

The two will be involved in NBC’s talent and show acquisitions, including closing deals for pilots, series, movies and minis.

“Mitch and Beth have done an outstanding job of representing the network on numerous fronts and we are pleased to recognize their contributions with these promotions,” said Gadsden.

Prior to joining NBC in 1992 as an assistant general attorney, Salem worked seven years for New York law firm Weil, Gotshal and Manges.

Roberts first teamed with NBC in 1997 as director of business affairs. She has also worked in the business affairs division at UPN.