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Seattle-based Fisher Broadcasting has tapped syndie biz vet Alan Winters to head its new programming division, Fisher Entertainment.

Fisher aims to develop a range of programming focusing on the syndication, cable and international TV markets. Content for Internet- and multimedia-based applications will also be a priority, given Fisher’s investments in new media concerns and its proximity to Seattle’s enclave of high-tech firms.

Fisher’s flagship stations in Seattle and Portland, Ore., already produce a steady stream of locally oriented fare; its Seattle ABC affil recently earned a Peabody award for its “Wildlife Agenda Specials.”

Fisher is a publicly traded company with operations in broadcasting, food distribution, satellite communications and real estate. Fisher, which owns 25 radio stations in the Pacific Northwest, late last year inked a deal to buy the Walt Disney family’s Retlaw station group, adding 11 small- and mid-sized stations to its two existing TV stations.

Digital facility finished

Fisher’s push to broaden its scope in TV production also comes as the company puts the finishing touches on a $100 million digital production and post-production facility, set to open early next year in Seattle.

“This is a company that has been immersed in local production for a long time,” said Winters, who will serve as general manager of the new unit. “We’re sitting on a 40-year library of really extensive and broad content that we intend to mine for development, as well as marketing that library via the Web.”

Among Fisher Entertainment’s first development prospects is “The Jones,” a “Real World”-esque reality serial.

In launching the Los Angeles-based Fisher Entertainment wing, Winter has tapped Mark Stendal, a longtime producer with Fisher stations, as director of programming and Bob Olson as director of research and strategy.

Winters joins Fisher after spearheading a similar programming venture over the past few years for Kelly Broadcasting. The successful startup, which generated such syndie weeklies as “Rebecca’s Garden,” “Save Our Streets” and “Click,” was folded into Hearst-Argyle Television following its purchase of Kelly’s Sacramento NBC affil last year.

Before Kelly, Winters served stints as a top sales exec for All American Television and Twentieth TV.