You will be redirected back to your article in seconds

Fields of male dreams for Petersen

Exec to oversee magazines

NEW YORK — Look out Maxim: EMAP Petersen has taken a giant step forward in launching the U.S. edition of its massively successful U.K. men’s mag FHM by hiring former Wenner Media VP and group publisher Dana Fields to be head of magazine development.

It will be Fields’ job to put together the editorial and publishing side of FHM, as well as Q, a British music mag that will also skew male in its U.S. incarnation.

Once both teams are in place and the monthly magazines launch sometime in early 2000, Fields will take over as president and executive publisher of the company’s men’s general interest group.

As well as finding a suitable topper for both mags, Fields’ immediate responsibility will be to decide what ratebase they will use to launch the titles, as well as nail down a launch date.

Fields’ experience in the men’s field comes from 17 years she spent at Wenner, rising from sales rep to VP and group publisher. During that time she oversaw Rolling Stone and Men’s Journal, both of which have been top performers in the 18-34 male demo.

The Gotham-based Fields will report to EMAP Petersen chairman and CEO Jim Dunning and chief operating officer Tom Moloney.

More Biz

  • Harvey Weinstein

    Harvey Weinstein Accusers Near Settlement in Bankruptcy Case

    Attorneys in the Weinstein Co. bankruptcy case say they are getting close to reaching a settlement that would compensate Harvey Weinstein’s sexual misconduct accusers. The company went bankrupt last year, as it faced hundreds of millions of dollars in debt and numerous civil suits on behalf of Weinstein’s alleged victims. The company sold to Lantern [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Pamela Anderson

    Pamela Anderson Fears Julian Assange 'Won't Survive' Extradition to U.S.

    After previously speaking out in support of her friend and WikiLeaks founder, Julian Assange, Pamela Anderson doesn’t think he would survive an extradition from the U.K. to the U.S. “I hope he gets out of there, but I don’t think he’ll survive extradition. It can’t happen. It’s not even an option. We can’t have him [...]

  • Jane Austin SAG AFTRA

    SAG-AFTRA Secretary-Treasurer Jane Austin Running for President

    Jane Austin, the National Secretary-Treasurer of SAG-AFTRA, has become the third candidate for the presidency of the performers union, joining incumbent Gabrielle Carteris and Matthew Modine. Austin is running as an independent for the top post at SAG-AFTRA, which has 160,000 members. Carteris will seek re-election as the head of the ticket for the Unite [...]

  • Endeavor

    Endeavor Group Holdings Files for Initial Public Offering

    Endeavor Group Holdings, the parent company of talent agency WME, has filed to go public in a development that has long been expected. The company, which filed a Form S-1 with the Securities and Exchange Commission on Thursday, plans to list on the New York Stock Exchange under the ticker “EDR.” The number of shares [...]

  • Lisbeth R Barron Investment Banker

    Investment Banker Lisbeth R. Barron on How She Became a Broadway Deal Specialist

    If you want to get a deal done on Broadway, call Lisbeth R. Barron. Barron is a veteran investment banker who launched her own shingle, Barron Intl. Group, in 2015. She has brokered a slew of deals throughout her career — which has included stops at S.G. Warburg and Bear Stearns — involving companies and [...]

More From Our Brands

Access exclusive content