Veteran Turner exec Ronnie Gunnerson has been upped to senior VP, corporate affairs, for Turner Broadcasting System where she will continue to oversee community relations, corporate philanthropy, employee communications and corporate media and state government relations. In addition, she recently assumed responsibility for the Turner Environment Division.

Since joining TBS in 1993, Gunnerson has held such posts as VP of PR for Turner Home Entertainment, the subsid that includes worldwide homevideo distribution, licensing and merchandising, publishing and interactive media.

Based in Atlanta, Gunnerson will continue to report to Julia Sprunt, corporate VP, human resources, public relations and corporate resources.

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Gotham-based Winstar Communications has tapped Leslie Zeller Schwartz as VP of marketing and communications for the company’s New Media division.

Reporting to New Media exec VP and chief operating officer Ruth Shields, Schwartz will oversee and implement publicity drives for the division, which subsumes the company’s TV & Video, Radio Network, and Interactive businesses.

Schwartz moves to Winstar from CNN, where she did publicity for the network’s newsmagazine in addition to various series. Before that, she worked as a publicist at Nickelodeon and as an associate at law firm Paul, Hastings, Janofsky & Walker.

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Chelsye J. Burrows has been named director of multicultural communications for Encore Media Group.

Burrows, who joins Encore from advertising agency UniWorld Group, will oversee ethnic audience PR for all 13 Encore movie channels. She will assume the PR duties for BET Movies/Starz! held previously by Marc McCarthy, who has been promoted to exec director of corporate communications.

Prior to joining UniWorld, Burrows spent eight years at HBO, where she worked her way up from regional affiliate PR manager to affiliate PR director.