Eschenasy up at USA Films

Exec to o'see business affairs

HOLLYWOOD — Continuing a companywide process of defining itself, USA Films has promoted Avy Eschenasy to executive veep, business affairs.

In his new position, Eschenasy will report directly to USA Films chairman Scott Greenstein and prexy Russell Schwartz. Gotham and Los Angeles-based business affairs departments will report to Eschenasy.

Greenstein said: “We could not have made the transition into USA Films as smoothly as we did this year without Avy’s business acumen, expertise and tenacity. Having worked with Avy for the past couple of years, I am pleased to announce this promotion, which is richly deserved.”

Added Schwartz: “His ability to see the big picture will help us get good pictures made at USA Films.”

Based in the company’s Gotham offices, Eschenasy served as senior veep of business and legal affairs.

“By overseeing business affairs for both USA Films and USA Home Entertainment, I intend to maximize both divisions’ effectiveness,” Eschenasy said.

Eschenasy recently repped USA in its acquisition of the film rights to U.S. Sen. John McCain’s (R-Ariz.) bestselling family memoir (written with Mark Salter), “Faith of My Fathers.”

Prior to the formation of USA Films, Eschenasy had been senior veep of business affairs at October Films, a position he had held since September 1997. At October, Eschenasy helped close deals on such films as “The Apostle,” “Hilary and Jackie” and “Cookie’s Fortune.”

Before joining October, Eschenasy was veep of business and legal affairs at New Line Cinema, working on such projects as “The Mask,” “Seven” and “Boogie Nights.”