Disney to top content at News

Exec ankling TV Guide post

NEW YORK — News Corp. has named Anthea Disney to the newly created post of exec VP for content. The longtime News exec will focus on developing new cable channels, Web sites and magazines for audiences not currently served by News Corp., she said Thursday.

Disney is stepping down from her position as chairman/CEO of TV Guide Inc. to take the post. That company, controlled jointly by News and John Malone’s Liberty Media, is taking the opportunity to streamline its top management.

TV Guide Magazine Group chairman Joe Kiener will replace Disney, and TV Guide exec VP Peter Boylan was named president/chief operating officer of the company.

Back to her roots

Her new appointment returns Disney to an editorial role. Disney started her career as a newspaper reporter in the U.K. before she moved to the U.S., where she has held various senior editorial jobs.

Since joining News Corp. in 1990, Disney has run TV Guide, overseen News’ fledgling online efforts, exec produced “A Current Affair” and headed publisher HarperCollins.

Disney said Thursday that “there are a lot of people we are not reaching … older people, more women. We want to reach those people.”

Disney plans to develop ideas for cable channels and digital tiers, although one of her first jobs is to work on News’ recently announced Health Network, which will be an analog channel.

Disney, who will report to News president Peter Chernin, is also interested in developing new magazines for News Corp. She said these would likely be niche mags, possibly linked to cable channels or Web sites.