In an attempt to beef up its ranks and expand its services, film marketing ad house Creative Domain on Tuesday tapped former DreamWorks senior marketing exec Peter Adee and Tom Kennedy, MGM/UA’s former senior veep of creative advertising, as co-prexies.
In the newly created positions, Adee and Kennedy will maintain and expand relationships with the major studios and other entertainment clients in order to expand CD’s traditional print, video and audio spots. They will also take the Los Angeles-based firm into the growing DVD, motion graphics and Internet arenas, while supervising the firm’s campaigns.
“Peter and Tom bring with them a unique combination of creative skills and motion picture studio experience,” said Albert Litewka, chairman and CEO of Creative Domain. “Peter is a highly respected marketer of both live-action and animated films, and Tom is simply one of the great trailer makers of our generation.”
While at DreamWorks, Adee reported directly to Jeffrey Katzenberg and Terry Press, when supervising trailers, print and TV spots for the studio’s animated features “Antz” and “The Prince of Egypt.” He also worked on campaigns for “The Peacemaker” and “Saving Private Ryan.”
Prior to DreamWorks, Adee was senior veep of creative advertising with Walt Disney Studios, responsible for one sheets, trailers and TV campaigns for “The Lion King,” “Aladdin” and “The Hunchback of Notre Dame,” among others.
Kennedy ankles his post at MGM/UA, where he was responsible for creative advertising campaigns for “Tomorrow Never Dies,” “Red Corner” and “Ronin,” among others.
Prior to that, he was executive producer and partner with Hollywood-based Cimarron/Bacon/O’Brien, where he oversaw audiovisual creative spots for releases including “Terminator 2: Judgment Day,” “Basic Instinct” and “Unforgiven.”
In addition, he served as senior editor, producer and project director with Kaleidoscope Films, producing trailers, TV spots and product reels for “The Empire Strikes Back,” “Raiders of the Lost Ark” and “Revenge of the Jedi.”
Formed in 1991, Creative Domain’s audiovisual and print divisions create teasers, trailers, TV and radio spots, as well as newspaper and magazine ads, outdoor ads, standees and design applications for merchandising, licensing and promotions.
The firm recently created campaigns for “Saving Private Ryan,” “Meet Joe Black,” “The Negotiator,” “Godzilla” and “Good Will Hunting.”